How does the FCA define 'misleading information' in financial promotions?

The FCA defines 'misleading information' in financial promotions specifically as information that lacks clarity and omits important details. This is critical because clarity is essential for consumers to make informed decisions about financial products or services. When information is not presented clearly or key details are missing, it can lead to misunderstandings and potentially harmful decisions. The FCA’s mandate is to ensure that financial promotions provide accurate and comprehensive information so that consumers can assess the merits and risks of an investment.

While other options mention aspects that may impact the quality or effectiveness of information, they do not capture the essence of what constitutes misleading information as defined by the FCA. Overly technical language may confuse consumers, but it doesn't inherently equate to misleading information. Compliance alone does not guarantee that information is engaging or clear, and opinion-based information can sometimes be valuable if it is presented within a context that allows consumers to understand its basis.