What does the FCA emphasize regarding the communication of financial promotions?

The correct answer highlights the importance of transparency and clarity in communicating financial promotions. The FCA emphasizes that all potential risks and rewards must be clearly stated to ensure that consumers can make informed decisions. It is crucial for financial promotions to provide a balanced view, meaning they should not only promote potential gains but should also adequately warn about the risks involved in any financial product or investment. This approach helps protect consumers from misleading information and fosters trust in the financial services market.

In contrast, options that suggest a focus on creativity or brevity may not effectively convey essential information that consumers need. While simplicity is important, it should not come at the expense of completely understanding the risks. Focusing solely on potential investment returns disregards the FCA's protective measures, which aim to ensure that consumers are aware of the full scope of their financial decisions, including the risks they may face.